What is Social Media Management?

We live in the age of Social Media, we’ve all heard of it and we’re all connected to it in some way or another. Facebook, Twitter, Instagram, Snapchat and YouTube, among others, are essentially paving the way for our modern culture, a culture obsessed with “Influencers”, “Memes” and Pumpkin Spiced Latte. Creating the idealisms of the perfect life, for all to view (on social platforms), in all its glory. 

There is an argument to be made that everyone has gone a little bit mad over social media, but regardless of whether you love it or hate it, it's here to stay. It’s been ingrained into our lives, and probably holds the biggest significant influence on modern social behaviors. 

There are over 3.5 billion users across social platforms, with 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers active on social media. This number is only going to increase as more and more of the world gets access to mobile devices and stable internet connections.

On Average, a typical user will spend over 3 hours on social networks throughout the day. Having so many users spend so much time a day on social platforms opens up a lot of potentials for marketers and business owners to target their products and services to all different types of audiences. 

Social Media Management

Social media management is the process of managing the engagement and interaction of your social media platforms like Facebook, Instagram, Linkedin, Twitter, YouTube, and Pinterest, to name a few.

But Social Media Management goes far beyond just creating posts. It’s a combination of complex strategic methods that allow optimal growth across your social platforms. 

Here is a list of some of the Tasks associated with Social Media Management

• Selecting the right social platforms for your business 

• Developing a social media strategy

• Creating content schedules

• Targeted content creation

• Creating content

• Designing accounts

• Designing graphics

• Engaging with customers/followers

• Reaching out to other accounts and responding to messages

• Creating advertising campaigns 

• Creating endorsements with influencers 

• Creating competitions and giveaways

• Tracking performance and tweaking 

• Generating reviews

• Generating traffic to the website

Social Media can be complicated and time-consuming

Social media is great, it can open up a lot of potential to market to large audiences however, it can be very time-consuming and complicated to maintain. 

Creating posts, designing imagery, keeping up interaction/engagement, generating reviews and influencer endorsement are just some of the things you need to keep on top of if your social media efforts are going to be a success. It can require a lot of time and effort. Lots of businesses don’t have the resources to employ someone full time to manage their social media marketing so they employ a specialist agency to do the management for them. 

A social media marketing agency will know exactly how to manage your social platforms and will be efficient with their time to allow you the best possible returns on your investment. It’s something they do on a daily basis, they know what works and what does not. They take away the guesswork, allowing your business to have the best possible social presence and allow you and your team to focus on other aspects of the company.

Bad Social Media Management

Simply creating posts and pictures is not enough in today's world. As more and more businesses start to realise the importance of a good social media following, It’s becoming increasingly difficult to get your brand noticed. You’re going to need to be a little bit more creative if you want to get noticed online.

If you’re just going to write posts and not give any thought to the actual content or the value it could give to your customers then I’m afraid to say, you are wasting your time. If your posts are just “filler content” to make your accounts look active then you should ask yourself, why should someone want to follow your account? It can very easily become a habit to just continue to produce bad content for the sake of producing content. Exercises like this are a complete waste of time. If you’ve got nothing of value to add then don’t add anything at all. It’s that simple, you won’t gain any extra brand recognition and what you’ll actually start to do is damage your reputation. So yes, while posting is important it can have a negative impact on your brand if done incorrectly.

It’s also extremely important to make sure that your social media profiles fit your brand identity and continue to stay in check as you update and write more and more content. If your social media profiles don't follow your brand guidelines then you could end up with a disconnect between your brand and your customers. All your brand trust could be ruined by inconsistencies across your social media platforms and branding. 

It’s very easy to spot social accounts that have not been managed correctly, they look rushed and very unprofessional.

This is why it’s a good idea to hire professionals on social media marketing to make sure that you’re not doing any of the bad management practices that can damage your business.

The importance of good Social Media Management

Hopefully, by now you can see why it’s important to make sure you’re running a good social media strategy. For lots of small businesses simply don't have enough time and resources to ensure an effective social media management strategy. Creating meaningful content, staying on brand, responding/engaging with customers, and managing advertisement are just some of the tasks that need to be done to effectively allow your social media marketing strategy to succeed.

Hiring a trusted agency to do this for you is essentially like adding a safety net. It ensures that you’re not damaging your branding and that you’re putting your money to good use. By hiring industry professionals you’re protecting your brand and giving it the best possible chance for success. They’ll create a decisive strategy that allows them to be efficient with their time. They’ll know exactly what your business needs to thrive online. 

You’ll be giving yourself the edge ahead of your competitors and making sure that your efforts are not going to waste.

If you’re looking for seasoned professionals in social media marketing we offer a range of social media management services. With us by your side, the potential is endless!

Get in touch with us!